According to a recent market study, South Korean men consume 21% of the world's male skincare products.
Skincare, I can understand, but makeup I cannot understand.
And no, they are not wearing chapstick! Korean men are fully wearing makeup (foundation, lipstick and the works)
They seem to be embracing their masculinity (not gay) but grooming it to the point of perfection like women.
Why though? What do you guys think of this trend?
No comments:
Post a Comment